When you think of Colour of the Year, your mind likely gravitates towards the rainbow and its colours: VIBGYOR, or violet, indigo, blue, green, yellow, orange, red.
However, Benjamin Moore opted instead to go for what some term the absence of colour in selecting Simply White (OC-117) as their most influential colour of 2016.
In speaking with Architectural Digest, Benjamin Moore’s Ellen O’Neill explained the choice:
We were in Paris at Maison et Objet in January, and we had just come off of a photo shoot all about whites. I don’t know if it was because we had had so much snow or what creeps into your unconsciousness that starts to build this kind of epiphany, but one of the first stops when we got to Paris was the Fondation Louis Vuitton. I was more distracted by the physical building than by the collection. There was an exhibition on [Frank] Gehry’s buildings with the maquettes; it was an all-black space with the white iterations in plaster and paper. Everything was white in a black room. Then you step out on this balcony and you look through these great white sails. Throughout the whole trip I just kept seeing white. We saw tons of white at the trade show, and one night I just said, “Why can’t it be white? It should be white.”
While some people are hugely disappointed with the choice, from a design perspective, I agree that white has definitely been more influential the past several months. And with the call for simplicity also gaining steam, what better base than Simply White?
layered whites, diffused light…ambience
While Simply White is bookended by four other whites within the 2016 Benjamin Moore palette to create a more layered, dimensional look, white-on-white is neither practical nor desirable for everyone.
2016 Benjamin Moore Colour Palette
The full palette is an intriguing mix of pastels and brighter, more saturated colours, including Black Ink.
How to Use the Palette
As Benjamin Moore suggests…
white-washed walls, hand-hewn beams…texture
In the ceramicist’s studio, harmony reigns. Coats of white paint refresh rustic boards and beams and take on a warm, soft glow.
striking contrasts, bold lines…definition
Angles and edges become sharply defined as white is cut with black. This digital designer’s cabin conveys intent, celebrates form, as fearless, high chroma colours punctuate the black and white landscape.
energizing colour, crisp white borders…focus
White frames and flatters. In this gallerist’s brownstone, white is the guide that directs the eye to multiple colour encounters.
What’s your opinion of Simply White as a Colour of the Year? What about the overall palette?