Before you get too concerned about some sort of political rant or talk of defense plans, neutrality, in this case, refers to colour palettes. According to a survey conducted by CIL in a sampling of its Canadian retail stores over the past year, neutrals are not going anywhere fast.
In the past twelve months, neutrals accounted for sixty-five per cent (65%) of CIL’s sales. Breaking down the neutrals, grey was the most requested colour (25%), followed by beige tones (22%) and whites (18%).
Of the colours, green was most popular, representing eleven per cent (11%) of sales.
Blue was the second most popular colour, garnering six per cent (6%) of sales.
“While most people seem to acknowledge that using a more colourful shade can rejuvenate a room, when it comes to actual purchases, the majority appears to take a more conservative approach,” said Alison Goldman, brand manager for CIL paint, a brand of PPG Architectural Coatings. “Neutrals like whites, beiges and greys are often preferred because they are safe, long-term investments that don’t go out of style and don’t compete with other objects in a room.”
Do you prefer neutrally painted walls? Or is colour the way to go in your home?
All images courtesy of CIL.